What is SEO (Search Engine Optimization)?
Search engine optimization (SEO) is the process of improving the visibility of a website or website pages in the search engines. Organic or "natural" SEO takes into account the gradual improvement of a website's placement by adding well researched, relevant content to web pages, information sharing across the web, and building online profiles through back-links, blogging and other methods. Other forms of search engine marketing (SEM) target paid listings such as Google Adwords which is a form of cost per click (cpc) advertising.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and therefore the more qualified leads a site owner/business will receive. As more and more people turn to the web over the phone book to search for services like photography, you can see why having an active and well ranked online presence in your industry specific to your geographic region is more important than ever before.
Why would improving your website's rankings in the search results generate sales?
Because, according to research, 90% percent of searchers only visit sites in the first 10 results. That means that 90% of searchers mostly only buy from the top 10 ranked websites! Studies have also shown that the higher you're ranked in the top 10, the larger the percentage of visitors that visit your site. The bottom line of SEO is this: The higher you are ranked, the more visitors you get. The more visitors you get the more sales you make.
Why is SEO important to Photographers?
SEO for Photographers is hugely important to overall business success. Today's consumer is able to instantly compare multiple vendors for quality of work, pricing, alignment of goals and other factors that determine their choice in a service provider. The higher you are in the rankings, the more likely their choice will be YOU.
Please take the time to browse our SEO consultation and campaign management offerings below and contact drew@morephotos.com or call 231-932-0855 x 11.
Search Engine Optimization Pricing
Campaign Management Packages:
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Package A) Local SEO Targeting $249/month |
Package B) Regional SEO Targeting $449/month |
Package C) Big City/National SEO Targeting $995/month |
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Training Sessions:
$99 per session - All sessions are $99 and last approximately 1 hour. An additional 30 minutes of follow up consulting/Q&A is included with each session. Initial free 30 minute discovery session to help you choose which trainings will most benefit you.
Session 1 - Keywords/Keyword Research, Page Titles & Content:
The building block for SEO, we'll tell you what you need to know, and how to convert it into quality searchable content for your website.
Session 2 - Blogging:
Time to get one going or improve your strategy on making your current blog more search-friendly so the content is READ. Link Building tips are included in this session.
Session 3 - CPC (paid search i.e. Google Adwords) Training:
Get trained on placing paid keywords at the top of Google results while you're working for your organic (natural) content to take effect.
Session 4 - Social Media:
You've heard the buzz; Facebook and Twitter are all the rage. Don't be afraid, we'll get you set up and going in no time. You can tweet that.
Session 5 – Use Linkedin Effectively:
It's the Facebook for business. Learn how to make the top business networking platform work for your company or organization.
Additional Services:
Add Wordpress Blog to your domain w/SEO Plug-ins Installed: $99
Basic Wordpress Training: $99
