New, affordable photo contest software on the market - Driving website and promotion traffic now easier and more affordable.
TRAVERSE CITY, MI, July, 2010: PhotoScramble is a new, affordable photo contest software that enables not-for-profits and other businesses to create website traffic and buzz for their organization through online photo contests.
Found at photoscramble.com, marketers can utilize PhotoScramble to integrate a photo contest into their marketing or promotional campaigns. For example, a retail company launches a new pet product line and they want to gain product awareness and traffic. They can do this by funneling interest from social media to bring new site visitors to their website with a “Funniest Pet” contest. Or, in conjunction with the launch of a new paint formula, an automotive paint manufacturer can host a before-and-after paint job contest amongst car buffs and automotive body shop employees.
“We’re helping companies gain awareness by capitalizing on the popularity of camera phones and the ownership of high-quality digital cameras, not to mention social media,” says PhotoScramble President and creator, Michael Connors. “Our goal is to harness the addiction people have for taking, sharing and looking at photographs. The traffic it can bring to a company or non-profit’s website is just phenomenal.”
With PhotoScramble, marketers can:
- Increase traffic to their website
- Add interest and flair to a company’s own social networking sites
- Allow site visitors to vote for their favorite photo within a contest (and thus encourage viral marketing via social marketing networks)
- Engage customers – before and after the sale
- No complex programming; contests are hosted by PhotoScramble’s secure servers
PhotoScramble is also more affordable than its competitors. Photoscramble charges a one-time account set-up fee of $125 (versus the $495 fee of some competitors), and offers three per-contest pricing options beginning at $100 per contest to suit a variety of budgets, including a customized version where contests can be customized to blend seamlessly with a company’s website and corporate branding.
“People will find that our contest software is very easy to use and very intuitive, both for the company or organization running the contest as well as contest entrants,” adds Connors. “We offer live support – and the social network sharing feature is amazing.”
PhotoScramble goes the extra mile in bringing additional traffic to a company’s website by providing access to all of their clients’ contests via the PhotoScramble website (though clients can opt out of this feature), making it a “photo contest portal” for hobby and professional photographers. This added “in link” to clients’ sites is one way in which it differs from its competitors.
“Imagine what will happen when an individual posts an image on your company’s photo contest,” says Connors. “You not only get his visit to your site, but all of his friends on Facebook or his LinkedIn contacts he tells to visit your site and vote for his photo. People who have not yet been exposed to your organization’s website.”
PhotoScramble is the brainchild of WD Web, and sister company of MorePhotos, an internet photo sales resource and LabImages, an e-commerce solution for photography labs. For more information, interested parties can go to www.photoscramble.com.
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